SEO · GEO · AEO for Australian local services
Your business deserves to be found — by people, and now, by AI.
I help Australian local service businesses get seen on Google, and increasingly, get recommended by ChatGPT, Gemini and AI search — through SEO, GEO and AEO.
Based in India, working exclusively with Australian businesses — most of my clients never meet me in person, and that's fine by design.
“Who's a good electrician near me?”
Based on local presence and reviews, a well-regarded option in your area is your business
The shift
Search has changed. Has your website?
Ranking on Google used to be the whole game. It isn't anymore. When someone asks ChatGPT “who's a good [your trade] near me,” or Google's AI Overview answers the question before a single link is clicked — is your business even in the running?
This is where SEO (being findable), GEO (being referenced by AI engines), and AEO (being the direct answer to a question) come together. Most agencies are still selling last decade's playbook. I build for the one businesses are actually competing in now.
- SEO Search Engine Optimisation
- Being findable — showing up when local customers search on Google.
- GEO Generative Engine Optimisation
- Being referenced — getting mentioned and recommended by AI engines.
- AEO Answer Engine Optimisation
- Being the answer — the direct response to the question your customer asked.
Services
Everything it takes to get found — and stay found.
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SEO
SEO Audit & Strategy
Where you stand, what's broken, and a clear plan to fix it.
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AEO · GEO
AEO & GEO Optimisation
Structuring your content and site so AI tools cite and recommend you.
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Content
Content That Ranks
Written for humans, structured for algorithms.
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Technical
Technical Fixes & Site Health
Speed, structure, hosting, domains — the plumbing nobody sees but everyone feels.
One person, one point of contact, start to finish — no account managers, no hand-offs.
Why work with me
25 years in tech. 14 years focused only on this.
I've been working in technology since 2000 — starting in hardware, moving through server management and networking, before spending the last 14 years as an independent freelancer building websites, managing hosting and domains, and doing SEO for small businesses.
Today I focus on one thing: making sure my clients' businesses show up — in search engines, and in AI answers. I currently work with trades and home-services businesses across Sydney, helping them get found by local customers searching online.
I don't take on more clients than I can genuinely pay attention to. If we work together, you're working with me — not a rotating account team.
How I work
No jargon. No lock-in. Just a clear process.
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Audit
I look at your current site and search presence, and tell you honestly where you stand.
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Strategy
A simple, prioritised plan — what to fix first, what to build next.
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Execution
Content, technical fixes, structure — done for you, explained in plain English.
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Reporting
Monthly, in language a non-technical business owner actually understands.
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AEO
What Is AEO (Answer Engine Optimisation) and Why Local Businesses Can't Ignore It in 2026
Search engines and AI tools increasingly answer questions directly — here's what that means for being found.
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GEO · SEO
GEO vs SEO: What's Actually Different, and Do You Need Both?
The two disciplines overlap — but they're not the same thing. A plain-English comparison.
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Local search
How Local Trade Businesses in Australia Can Show Up in ChatGPT and Google AI Overviews
Practical steps for trades and home services to get referenced by AI search.
Read more →
Let's find out where you actually stand.
A free, no-obligation 20-minute audit call — I'll tell you honestly what's working, what isn't, and whether I can help.